Project Manager of Creative Services

Student Government Engagement and Success

I started work at SGES in March of 2019 as an administrative clerk. After about four months of work, my supervisor recognized that I have an eye for graphic design. She promoted me to Project Manager of Creative Services, a role created to support student organizations in their graphic design needs. I also launched social media platforms for SGES in my project manager role and continue to create and post content for our channels. A month later, I also took on the role of Street Faire Administrative coordinator. I collaborate with a special events coordinator to plan this bi-annual event that brings students, faculty and community members together.

Developing the SGES Brand

After taking on the role of creative services manager, I created a brand identity for Student Government Engagement and Success. I designed the logo in Adobe Illustrator and created this branding sheet in Canva. I use this branding when creating social media content, designing presentation materials and other miscellaneous branding needs.

Social Media

I launched Facebook, Twitter, Instagram and YouTube accounts for SGES in August 2020. Our content is geared primarily toward student organizations and UO students. Since our students and student groups primarily uses Instagram, we deleted our Facebook account because it was not reaching our intended audience.

I focus our content on promoting SGES services, promoting upcoming events, creating more accessibility to student leaders and encouraging active participation in campus activities. We also share information from other accounts and post informational content that we think students should know, like how to register to vote and ways to reduce stress.

Instagram is our most successful platform, gaining 172 followers in 15 months. Our content is frequently shared by other accounts and our audience demographics indicate that we are reaching UO students.

Street Faire Administrative Coordinator

The ASUO Street Faire is one of the most beloved events on the University of Oregon campus. Twice per year, food and craft vendors from across the state sell their goods to eager students.

The first street faire I planned was set to occur in May 2020. COVID-19 cancelled the event in March, just as I reached the halfway mark in planning. After missing out on three Faires, I was able to bring the event back to campus in Fall 2021.

From October 13th through 15th, we welcomed hundreds of students, faculty, staff and community members to the heart of campus to enjoy the wares our vendors brought. I coordinated with 15 food vendors, 14 merchandise vendors, 3 nonprofits, 5 student organizations and 3 UO departments to bring a week of fun and togetherness to campus.

My interpersonal communication skills improved significantly as I coordinated with vendors, campus partners, volunteers and other faire planners. My attention to detail also improved as I didn’t want anything to go wrong at the faire. Perhaps the greatest skill I’ve gained in this role, however, is flexibility. I learned that situations constantly change and that adjusting to new circumstances is required of leaders.